{"id":312564,"date":"2023-05-17T16:02:07","date_gmt":"2023-05-17T16:02:07","guid":{"rendered":"https:\/\/lgcassociates.com\/?p=312564"},"modified":"2023-11-06T14:12:28","modified_gmt":"2023-11-06T19:12:28","slug":"ai-in-the-hospitality-industry","status":"publish","type":"post","link":"https:\/\/lgcassociates.com\/es\/ai-in-the-hospitality-industry\/","title":{"rendered":"The Impact of Artificial Intelligence in the Hospitality Industry"},"content":{"rendered":"

Every week we comb through the news to find employment trends affecting the hospitality industry so you don\u2019t have to. This week\u2019s Hospitality in the News topic: AI in the hospitality industry. <\/span>\u00a0<\/span><\/p>\n

During the early days of the pandemic, more technology was being introduced to the hospitality industry to better allow for necessary health and safety measures. Though we\u2019ve moved past that specific need, the desire for efficiency and <\/span>effectiveness <\/span>remains.\u00a0<\/span>\u00a0<\/span><\/p>\n

Recently artificial intelligence has been dominating the headlines as it becomes more accessible to businesses as well as the public (example: ChatGPT). With it continuing to <\/span>permeate more sectors, many are wondering what place artificial intelligence will have in the hospitality industry. As more advancements are made, we\u2019re seeing name brands opting to let AI help with automating certain responsibilities.\u00a0<\/span>\u00a0<\/span><\/p>\n

With any technological advancement comes concerns surrounding whether they\u2019re a \u2018good idea\u2019 or if they\u2019ll take away the human touch, a necessary (and often costly) element in the hospitality industry. Which is crucial especially when talking about certain business aspects like recruiting, hiring, or customer service.<\/span>\u00a0<\/span><\/p>\n

AI in the Hospitality Industry<\/strong><\/h5>\n

As for AI in the hospitality industry, so far we\u2019ve been seeing things <\/span>like<\/span><\/a> AI chatbots, AI voice assistants, and AI powered drive thru lanes. All these advancements aim to reduce costs and expedite the ordering process\u00a0while maintaining a great guest experience. But unsurprisingly these implementations come with their own set of challenges. One major fast-food chain reported a 15% decrease in accuracy for customers testing out AI while driving thru the golden arches. Needless to say, there are still kinks to work out before these types of programs are launched nationwide. <\/span>\u00a0<\/span><\/p>\n

On the hotel side, the tech looks a little different but the goal remains the same: reduce costs, expedite requests, maintain guest experience. Some hotels have already begun piloting concierges powered by artificial intelligence. In one hotel the AI concierge \u2013 affectionally named Rose \u2013 purports to be a resident in the hotel. She can suggest different restaurants and local spots for guests to check out. <\/span>\u00a0<\/span><\/p>\n

In addition to customer service, artificial intelligence will likely make its way into other operations including housekeeping and some management related roles. Regardless of what department it involves, we can expect to see more AI being implemented in the next couple of years. <\/span>\u00a0<\/span><\/p>\n

When discussing AI in the hospitality industry, it\u2019s important to mention automation; often the two can be confused with one another. According to <\/span>Leapwork<\/span><\/a>, \u201cAutomation is about setting up robots to follow a set of pre-defined rules. AI is about setting up robots to make their own decisions (though still based on human input).\u201d When comparing the two in terms of hospitality you can imagine it like this: <\/span>\u00a0<\/span><\/p>\n