{"id":321842,"date":"2024-06-30T13:30:25","date_gmt":"2024-06-30T17:30:25","guid":{"rendered":"https:\/\/lgcassociates.com\/?p=321842"},"modified":"2024-07-15T13:10:35","modified_gmt":"2024-07-15T17:10:35","slug":"build-your-personal-brand-on-social-media","status":"publish","type":"post","link":"https:\/\/lgcassociates.com\/es\/build-your-personal-brand-on-social-media\/","title":{"rendered":"How to Build Your Personal Brand on Social Media"},"content":{"rendered":"

Did you know that <\/span>92% of employers<\/span><\/a> use social media sites in their hiring processes? Which means that if you have been in the running for a new position, your potential employer has likely looked at your social profiles. Does your social media communicate your personal brand? Have you created your own personal brand?<\/span><\/p>\n

Wait. What\u2019s a personal brand and why should you even care?<\/span><\/p>\n

Think about a company like <\/span>Nike<\/span><\/a>. You likely think of their slogan \u201cJust Do It.\u201d Obviously, they sell shoes and other athletic wear, but when you think of the company\u2019s brand identity, you think of motivational stories, perseverance, and going against the status quo.\u00a0 Your own personal brand identity works the same way. What will people think of when they hear your name?<\/span><\/p>\n

Personal branding is different from your reputation, though. With reputation, you often don\u2019t control this image of yourself in people\u2019s minds. Your personal brand however, is a product of your own control. It\u2019s how you <\/span>want<\/span><\/i> to be known and what you put out into the world to shape people\u2019s idea of you.\u00a0<\/span><\/p>\n

This includes the messages you send with your Instagram posts, the expertise you display on LinkedIn, and how you market yourself. So, how do you even begin to build your personal brand?<\/span><\/p>\n

Brainstorm and Get Organized on Social Media<\/b><\/h3>\n

Before you can begin building your own brand, you have to ask yourself what message you want to get across and how. Ask yourself these 5 <\/span>questions<\/span><\/a>:<\/span><\/p>\n

    \n
  1. What are my values?<\/span><\/li>\n
  2. What are my strengths?<\/span><\/li>\n
  3. What skills do I have?<\/span><\/li>\n
  4. What are my passions?<\/span><\/li>\n
  5. What are my professional goals?<\/span><\/li>\n<\/ol>\n

    Once you answer these questions, you can begin to organize and clean up your current social media channels to align them with what you came up with.\u00a0<\/span><\/p>\n

    As mentioned above, employers are looking at your social media to decide whether or not to hire you. So, you want your profiles to match the values you bring to a company. Now that you have figured out what you bring to the table and organized your profiles to match, you can get started at branching out and building your brand.<\/span><\/p>\n

    Building Your Personal Brand<\/b><\/h3>\n

    One of the best things you can do for yourself on socials is super simple. Use social media as a social outlet! Talk about the things you know, ask questions when you don\u2019t understand something, and react when a post resonates with you.\u00a0<\/span><\/p>\n

    If you\u2019re not following relevant voices in your industry, interacting in comment sections with insightful posts, or sharing your thoughts and knowledge in your own feed, you\u2019re missing out on an opportunity to establish yourself. Here are some easy ways you can do this right now:<\/span><\/p>\n