{"id":3359,"date":"2020-01-07T11:49:52","date_gmt":"2020-01-07T15:49:52","guid":{"rendered":"https:\/\/lgcassocprod.wpengine.com\/?p=3359"},"modified":"2023-10-31T15:26:58","modified_gmt":"2023-10-31T19:26:58","slug":"2020-hospitality-trends","status":"publish","type":"post","link":"https:\/\/lgcassociates.com\/es\/2020-hospitality-trends\/","title":{"rendered":"2020 Hospitality Trends: Looking Ahead to New Year"},"content":{"rendered":"<p>When looking at the upcoming year, what are some of the 2020 hospitality trends we think we&#8217;ll see? We share some of our predictions below. <!--more--><\/p>\n<h5><strong>2020 Hospitality Trends: Looking Ahead to New Year<\/strong><\/h5>\n<p><span data-contrast=\"auto\">During the last few months of 2020,\u00a0<\/span><span data-contrast=\"auto\">businesses\u00a0<\/span><span data-contrast=\"auto\">began\u00a0<\/span><span data-contrast=\"auto\">to think about their goals for the following year.\u00a0<\/span><span data-contrast=\"auto\">With<\/span><span data-contrast=\"auto\">\u00a02020<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">being<\/span><span data-contrast=\"auto\">\u00a0the start of a\u00a0<\/span><span data-contrast=\"auto\">brand-new<\/span><span data-contrast=\"auto\">\u00a0decade,\u00a0<\/span><span data-contrast=\"auto\">planning for the future\u00a0is key\u00a0<\/span><span data-contrast=\"auto\">to stay\u00a0<\/span><span data-contrast=\"auto\">up to date<\/span><span data-contrast=\"auto\">\u00a0with trends, new technologies, and foreword thinking ideas.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For the past 16 years, LGC has been one of the sole hospitality specific staffing providers in the nation.\u00a0<\/span><span data-contrast=\"auto\">Prior to <a href=\"https:\/\/lgcassociates.com\/contact-us\/\">founding LGC<\/a>, CEO George\u00a0<\/span><span data-contrast=\"auto\">Lessmeister<\/span><span data-contrast=\"auto\">\u00a0was working\u00a0<\/span><span data-contrast=\"auto\">at a staffing agency\u00a0<\/span><span data-contrast=\"auto\">dedicated to placing<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">upper level management\u00a0<\/span><span data-contrast=\"auto\">positions\u00a0<\/span><span data-contrast=\"auto\">in various industries.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">He knew he wanted to bring his staffing expertise to the hourly\u00a0<\/span><span data-contrast=\"auto\">workforce and<\/span><span data-contrast=\"auto\">\u00a0realized there was a niche market he coul<\/span><span data-contrast=\"auto\">d<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">tap into \u2013 hospitality staffing. Since there\u00a0<\/span><span data-contrast=\"auto\">were no hospitality specific staffing organizations\u00a0<\/span><span data-contrast=\"auto\">in the area, he took his\u00a0<\/span><span data-contrast=\"auto\">passion\u00a0<\/span><span data-contrast=\"auto\">for making a difference in\u00a0<\/span><span data-contrast=\"auto\">someone&#8217;s<\/span><span data-contrast=\"auto\">\u00a0career\u00a0<\/span><span data-contrast=\"auto\">and\u00a0<\/span><span data-contrast=\"auto\">years of staffing experience\u00a0<\/span><span data-contrast=\"auto\">to\u00a0<\/span><span data-contrast=\"auto\">launch<\/span><span data-contrast=\"auto\">ed<\/span><span data-contrast=\"auto\">\u00a0LGC in Indianapolis.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">During our time in hospitality,\u00a0<\/span><span data-contrast=\"auto\">we\u2019ve had the opportunity to work\u00a0<\/span><span data-contrast=\"auto\">with professionals from the hourly workforce, like servers and\u00a0<\/span><span data-contrast=\"auto\">bartenders<\/span><span data-contrast=\"auto\">, up to management, such as general managers and head chefs.\u00a0<\/span><span data-contrast=\"auto\">Along with the diverse group of talent we\u2019ve worked with, we\u2019ve had partnersh<\/span><span data-contrast=\"auto\">ips with a variety of restaurants, hotels, and food service\u00a0<\/span><span data-contrast=\"auto\">organizations that have taught us the ins and outs of the hospitality industry.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As LGC looks ahead to the new year,\u00a0<\/span><span data-contrast=\"auto\">we sat down\u00a0<\/span><span data-contrast=\"auto\">with some of our executive team\u00a0<\/span><span data-contrast=\"auto\">to\u00a0<\/span><span data-contrast=\"auto\">discuss\u00a0<\/span><span data-contrast=\"auto\">what 2020 hospitality <\/span><span data-contrast=\"auto\">trends we think we&#8217;ll see this year<\/span><span data-contrast=\"auto\">. Here\u2019s what they found:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Personalization<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Starting from the job advertisement all the way to\u00a0<\/span><span data-contrast=\"auto\">employee\u00a0<\/span><span data-contrast=\"auto\">retention and engagement,\u00a0<\/span><span data-contrast=\"auto\">more and more candidates are requiring a personal touch<\/span><span data-contrast=\"auto\">. In fact<\/span><span data-contrast=\"auto\">,\u00a0<\/span><a href=\"https:\/\/americanstaffing.net\/asa-workforce-monitor\/job-search-methods-and-preferences\/\"><span data-contrast=\"none\">a study by the American Staffing Association<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">reports that 69%\u00a0<\/span><span data-contrast=\"auto\">of job seekers in the U.S. \u201cbelieve that the job search today is too impersonal\u201d, with 80% saying \u201cthat applying for a job feels like sending their r\u00e9sum\u00e9 or job application into a \u201cblack box.\u201d\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With the integration of\u00a0<\/span><span data-contrast=\"auto\">automation into several aspects of recruiting, maintaining a human feel can make the difference between a candidate<\/span><span data-contrast=\"auto\">\u00a0saying \u2018yes\u2019 or \u2018no\u2019 when offered<\/span><span data-contrast=\"auto\">\u00a0the job.\u00a0<\/span><span data-contrast=\"auto\">Providing personalization during the hiring process also shows that your business recognizes job seekers for who they are, rather than just another\u00a0<\/span><span data-contrast=\"auto\">application<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">There are a few ways to make your processes feel more personal, including:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Using candidates first name during correspondence.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Phone calls from the recruitment team to confirm an interview, ask if they have any questions, etc.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Offer face-to-face interviews when possible.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Include a detailed job advertisement<\/span><span data-contrast=\"auto\">\u00a0to attract the right people.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As a hiring manager, if you show you\u2019re looking for the\u00a0<\/span><i><span data-contrast=\"auto\">right<\/span><\/i><span data-contrast=\"auto\">\u00a0person to join the team, as opposed to\u00a0<\/span><i><span data-contrast=\"auto\">any<\/span><\/i><span data-contrast=\"auto\">\u00a0person, you\u2019ll attract a qualified and eager pool of candidates.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Building Brand Culture<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><br \/>\n<\/span><span data-contrast=\"auto\">In any industry, creating a brand that perfectly exemplifies your business is key\u00a0<\/span><span data-contrast=\"auto\">to being successful.\u00a0<\/span><span data-contrast=\"auto\">Whether your brand is memorable, relatable, or trustworthy, companies who pay close attention to how they\u2019re being perceived by\u00a0<\/span><span data-contrast=\"auto\">employees, clients, and\/or consumers\u00a0<\/span><span data-contrast=\"auto\">will find them to be happier and more satisfied.\u00a0<\/span><span data-contrast=\"auto\">Along with\u00a0<\/span><span data-contrast=\"auto\">encourag<\/span><span data-contrast=\"auto\">ing<\/span><span data-contrast=\"auto\">\u00a0retention,<\/span><span data-contrast=\"auto\">\u00a0brand awareness<\/span><span data-contrast=\"auto\">\u00a0also acts as a means of acquiring new talent.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When thinking about your brand, it\u2019s important to note the difference between brand awareness and brand culture<\/span><span data-contrast=\"auto\">;\u00a0<\/span><span data-contrast=\"auto\">With awareness,\u00a0<\/span><span data-contrast=\"auto\">recognition is one of the desired outcomes. With culture,\u00a0<\/span><span data-contrast=\"auto\">your team is key in cultivating and representing\u00a0<\/span><span data-contrast=\"auto\">your brand to consumers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When thinking about your brand, it\u2019s important to ask yourself the<\/span><span data-contrast=\"auto\">\u00a0following<\/span><span data-contrast=\"auto\">:\u00a0<\/span><span data-contrast=\"auto\">How do we want to be perceived? What is our message? Who can help us\u00a0<\/span><span data-contrast=\"auto\">bring this message to life? What characteristics should team members have that fit into our brand? While these are just a few\u00a0<\/span><span data-contrast=\"auto\">questions to help define your brand,\u00a0<\/span><span data-contrast=\"auto\">answering them\u00a0<\/span><span data-contrast=\"auto\">is a great step\u00a0<\/span><span data-contrast=\"auto\">for\u00a0<\/span><span data-contrast=\"auto\">creating the ideal message for your business.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Guest Experience<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Although this is part of 2020 hospitality trends, we expect to see guest experience at the top of the trend list for years to come. With almost a quarter million hotels and restaurants <\/span><span data-contrast=\"auto\">across the country,\u00a0<\/span><span data-contrast=\"auto\">the ability to stand out amongst your competition is\u00a0<\/span><span data-contrast=\"auto\">more\u00a0<\/span><span data-contrast=\"auto\">relevant t<\/span><span data-contrast=\"auto\">han ever.\u00a0<\/span><span data-contrast=\"auto\">According to a survey by\u00a0<\/span><a href=\"https:\/\/about.americanexpress.com\/press-release\/wellactually-americans-say-customer-service-better-ever\"><span data-contrast=\"none\">American Express<\/span><\/a><span data-contrast=\"auto\">, \u201c7<\/span><span data-contrast=\"auto\">\u00a0in 10 U.S. consumers say they\u2019ve spent more money to do business with a company that delivers great service<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u201d With<\/span><span data-contrast=\"auto\">\u00a0such a high percentage of customers basing their spending off customer service<\/span><span data-contrast=\"auto\">, it\u2019s no wonder\u00a0<\/span><span data-contrast=\"auto\">businesses in the hospitality industry are\u00a0<\/span><span data-contrast=\"auto\">making strides to put guest experience at the top of their priority list.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One way to\u00a0<\/span><span data-contrast=\"auto\">help ensure your customers are receiving top notch service is by\u00a0<\/span><span data-contrast=\"auto\">placing an importance on soft skills when growing your team. Soft skills are commonly defined as\u00a0<\/span><span data-contrast=\"auto\">\u201cinterpersonal (people) skills&#8230; [including] communication skills, listening skills, and empathy.\u201d\u00a0<\/span><span data-contrast=\"auto\">In comparison,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">hard skills\u00a0<\/span><span data-contrast=\"auto\">are\u00a0<\/span><span data-contrast=\"auto\">gained<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"auto\">through education, training programs, certifications, and on-the-job training<\/span><span data-contrast=\"auto\">.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Managers tend to agree that hard skills can be taught, but soft skills can\u2019t<\/span><span data-contrast=\"auto\">\u00a0&#8212; which is why\u00a0<\/span><span data-contrast=\"auto\">you should\u00a0<\/span><span data-contrast=\"auto\">focus<\/span><span data-contrast=\"auto\">\u00a0on finding someone with excellent people skills\u00a0<\/span><span data-contrast=\"auto\">when making hiring decisions. Take a chance on the candidate who may not have all the necessary experience, but you know will make a good impression on guests.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Efficient Hiring Practices<\/span><\/b><br \/>\n<span data-contrast=\"auto\">On average, it can take\u00a0<\/span><span data-contrast=\"auto\">21 days to\u00a0<\/span><a href=\"https:\/\/resources.workable.com\/stories-and-insights\/time-to-hire-industry\"><span data-contrast=\"none\">hire<\/span><\/a><span data-contrast=\"auto\">\u00a0someone in the hospitality industry.\u00a0<\/span><span data-contrast=\"auto\">Although it\u2019s three less days than the national average\u00a0<\/span><span data-contrast=\"auto\">(<\/span><span data-contrast=\"auto\">24<\/span><span data-contrast=\"auto\">)<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">it still leaves a huge gap of time where\u00a0<\/span><span data-contrast=\"auto\">job seekers\u00a0<\/span><span data-contrast=\"auto\">can be left unattended. This\u00a0<\/span><span data-contrast=\"auto\">three-week<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">period\u00a0<\/span><span data-contrast=\"auto\">can leave\u00a0<\/span><span data-contrast=\"auto\">candidates unsure of the hiring process, what next steps are, or worst-case scenario \u2013 being hired by another business.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In order to secure\u00a0<\/span><span data-contrast=\"auto\">and retain\u00a0<\/span><span data-contrast=\"auto\">top talent<\/span><span data-contrast=\"auto\">, businesses\u00a0<\/span><span data-contrast=\"auto\">should start w<\/span><span data-contrast=\"auto\">orking towards minimizing t<\/span><span data-contrast=\"auto\">ime to hire<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0Consider investing in software that removes some of the manual\u00a0<\/span><span data-contrast=\"auto\">tasks\u00a0<\/span><span data-contrast=\"auto\">associated with hiring,\u00a0<\/span><span data-contrast=\"auto\">review your entire onboarding\u00a0<\/span><span data-contrast=\"auto\">process to cut inefficiencies, and keep your candidates in the loop about what they should expect during this process.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is such a dynamic industry, which makes being aware of 2020 hospitality trends cru<\/span><span data-contrast=\"auto\">cial as to not fall behind.\u00a0<\/span><span data-contrast=\"auto\">By prioritizing personalization, brand awareness and culture, guest experience, and efficient hiring,\u00a0<\/span><span data-contrast=\"auto\">your restaurant or hotel will stand out amongst the competition\u00a0<\/span><span data-contrast=\"auto\">in 2020\u00a0<\/span><span data-contrast=\"auto\">and keep guests coming back for more.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When looking at the upcoming year, what are some of  [&#8230;]<\/p>\n","protected":false},"author":67,"featured_media":313175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[64],"tags":[230,434],"class_list":["post-3359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employers","tag-hospitality","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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