{"id":3717,"date":"2020-09-16T07:38:15","date_gmt":"2020-09-16T11:38:15","guid":{"rendered":"https:\/\/lgcassocprod.wpengine.com\/?p=3717"},"modified":"2024-03-13T08:42:35","modified_gmt":"2024-03-13T12:42:35","slug":"3-ways-to-increase-beverage-sales","status":"publish","type":"post","link":"https:\/\/lgcassociates.com\/es\/3-ways-to-increase-beverage-sales\/","title":{"rendered":"3 Ways to\u00a0Increase\u00a0Beverage\u00a0Sales | Hospitality in the News"},"content":{"rendered":"

Every week we comb through the news to find employment trends affecting the hospitality\u00a0<\/span>industry<\/span> so you don\u2019t have to. This week\u2019s topic: 3 ways to increase beverage sales at your restaurant.<\/span><\/p>\n

Since the beginning of March, the hospitality industry has been\u00a0<\/span>forced to be creative to drive sales amidst closures and\u00a0<\/span>restrictions<\/span>\u00a0due to COVI<\/span>D-19. Some of th<\/span>is creativity is coming in the form of<\/span>\u00a0<\/span>concept enhancements<\/span>,\u00a0<\/span>such as\u00a0<\/span>ghost kitchens<\/span><\/a>\u00a0or\u00a0<\/span>m<\/span>obile ordering<\/span>,\u00a0<\/span>that\u00a0<\/span>have enabled restaurants to continue servicing guests while maintaining health and safety requirements<\/span>. But there\u2019s another avenue bars and restaurants can take to increase<\/span>\u00a0<\/span>revenue: alcohol sales.\u00a0<\/span>\u00a0<\/span><\/p>\n

Focusing on creative alcohol sales is a great way to engage customers and increase beverage sales. <\/span>There are several reasons to prioritize alcohol sales during the pandemic<\/span>, o<\/span>ne\u00a0<\/span>being<\/span>\u00a0<\/span>that\u00a0<\/span>the demand was there pre-COVID. According to the\u00a0<\/span>National Restaurant Association<\/span><\/a>,\u00a0<\/span>\u201c56 percent of consumers over the age of 21 said they would be likely to order alcoholic beverages if they were offered as part of a food delivery order from a restaurant.\u201d\u00a0<\/span>In addition to proven interest in the concept, restaurants can benefit by\u00a0<\/span>increasing sales through\u00a0<\/span>selling booze they have\u00a0<\/span>on-site that may not typically be as popular with customers.\u00a0<\/span>While thinking about how to increase beverage sales through delivery or to-go services, consider these options: <\/span>\u00a0<\/span><\/p>\n

3 Ways to\u00a0Increase\u00a0Beverage\u00a0Sales<\/strong><\/h5>\n

Build-your-own cocktail kits.\u00a0<\/span><\/b>Not only is this a fun way for guests to get the dine-in experience at home, it\u2019s also a great way to get creative with ingredients<\/span>\u00a0that produce a good ROI. When\u00a0<\/span>design<\/span>ing thes<\/span>e kits, put yourself in your customers\u2019 shoes and\u00a0<\/span>decide what elements to include to provide a fun (and easy) cocktail experience.\u00a0<\/span>Remember, kits can<\/span>\u00a0also<\/span> include bar tools (glasses, stirrers, garnishes), not just alcohol, which will increase beverage sales as a whole.\u00a0<\/span><\/p>\n

Sell whole bottles of wine, beer, or liquor.\u00a0<\/span><\/b>During the pandemic, people are looking to minimize their exposure<\/span>\u00a0\u2013\u2013\u00a0<\/span>so one stop shopping is a great way to\u00a0<\/span>establish return customers.<\/span>\u00a0By allowing customers to purchase alcohol directly through your restaurant, you can off-load extra inventory and increase\u00a0<\/span>sales.\u00a0<\/span>(<\/span>Check out<\/span><\/a>\u00a0how these restaurateurs are profiting from alcohol sales during the pandemic.)<\/span>\u00a0<\/span><\/p>\n

Rep<\/span><\/b>licate food and drink specials.\u00a0<\/span><\/b>Creating delivery and to-go specials that combine food and\u00a0<\/span>drinks are\u00a0<\/span>another\u00a0<\/span>good way to drive beverage sales and encourage purchases from customers. Maybe it\u2019s an appetizer and wine pairing or a beer and burger combo<\/span>\u00a0\u2013 whatever you decide, make sure it\u2019s relevant to what your guests like.\u00a0<\/span>\u00a0<\/span><\/p>\n

There are\u00a0<\/span>a variety of\u00a0<\/span>exciting and fun\u00a0<\/span>options to increase<\/span> beverage sales<\/span>, but prior to\u00a0<\/span>launching them,\u00a0<\/span>it\u2019s vital to ensure your businesses number one priority is safety. There are a few ways to do so, including:\u00a0<\/span>\u00a0<\/span><\/p>\n