{"id":3898,"date":"2020-12-15T12:36:04","date_gmt":"2020-12-15T16:36:04","guid":{"rendered":"https:\/\/lgcassocprod.wpengine.com\/?p=3898"},"modified":"2024-03-12T14:27:47","modified_gmt":"2024-03-12T18:27:47","slug":"4-tips-for-engaging-customers","status":"publish","type":"post","link":"https:\/\/lgcassociates.com\/es\/4-tips-for-engaging-customers\/","title":{"rendered":"Hospitality in the News | 4 Tips for Engaging Customers During Temporary Closures"},"content":{"rendered":"

Every week we comb through the news to find employment trends affecting the hospitality\u00a0<\/span>industry<\/span>\u00a0<\/span>so you<\/span> don\u2019t have to. This week\u2019s topic: tips for engaging customers during temporary closures caused by the pandemic.<\/span><\/p>\n

A<\/span>lmost 12 months into the pandemic,<\/span>\u00a0it\u2019s difficult to fully quantify how many businesses have been affected by COVID-19.\u00a0<\/span>With rolling shutdowns and\u00a0<\/span>fluctuation<\/span>s<\/span>\u00a0<\/span>in\u00a0<\/span>new cases<\/span>, some businesses have been forced to\u00a0<\/span>close\u00a0<\/span>permanentl<\/span>y<\/span>\u00a0while others hope their closures are\u00a0<\/span>only temporary\u00a0<\/span>as\u00a0<\/span>we wait for restrictions to lessen or a vaccine<\/span>\u00a0to be\u00a0<\/span>distributed<\/span><\/a>.\u00a0<\/span>According to a September report by\u00a0<\/span>Yelp<\/span><\/a>,\u00a0<\/span>163,735 businesses have closed, with 60% of them (97,966) closing permanently.\u00a0<\/span>\u00a0<\/span><\/p>\n

For the thousands of other businesses that are temporarily closed,\u00a0<\/span>this period of waiting is likely s<\/span>tressful and uncertain; fortunately<\/span>,\u00a0<\/span>there are ways you can utilize your time to not only put you back in\u00a0<\/span>control but<\/span>\u00a0<\/span>help create a better situation once you\u2019re able to reopen.\u00a0<\/span>One of these ways is engaging customers<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

There are several benefits to engaging customers while your business is temporarily closed. <\/span>Overall, it will help them stay up to date on when you plan to open\u00a0<\/span>again but<\/span>\u00a0will\u00a0<\/span>also\u00a0<\/span>show that as an owner\/manager, you care about keeping them informed.\u00a0<\/span>Additionally,<\/span>\u00a0you can\u00a0<\/span>get customers excited for reopening, share upcoming deals or discounts,\u00a0<\/span>or use this as an opportunity to gather intel on what measures you can take to make them\u00a0<\/span>more\u00a0<\/span>comfortable<\/span>.\u00a0<\/span>In this article, we\u2019ll be sharing a few ways businesses in any industry\u00a0<\/span>can be engaging customers so they\u2019re ready to return once your business opens back up.<\/span>\u00a0<\/span><\/p>\n

4 Tips for Engaging Customers During Temporary Closures<\/strong><\/h5>\n

Stay in contact<\/span><\/b>
\nAlthough temporarily closed right now, at some point your business will be welcoming\u00a0<\/span>people<\/span>\u00a0<\/span>again<\/span>. Until then, it\u2019s important to stay connected and k<\/span>eep\u00a0<\/span>customers\u00a0<\/span>up to date with information\u00a0<\/span>so they’re ready for your reopening. Consider\u00a0<\/span>creating a plan that sets up consistent communication so consumers aren\u2019t left asking, \u201cI wonder when [business name] will\u00a0<\/span>open<\/span>\u00a0back up?<\/span>\u201d\u00a0<\/span>Think about your business type\u00a0<\/span>and what platforms work best for you, w<\/span>hether it\u2019s through\u00a0<\/span>social media<\/span>,\u00a0<\/span>email<\/span>\u00a0or\u00a0<\/span>text<\/span>.\u00a0<\/span>Here are some suggestions for getting started on your plan:\u00a0<\/span>\u00a0<\/span><\/p>\n