{"id":3908,"date":"2021-01-12T11:52:25","date_gmt":"2021-01-12T15:52:25","guid":{"rendered":"https:\/\/lgcassocprod.wpengine.com\/?p=3908"},"modified":"2023-06-26T16:00:26","modified_gmt":"2023-06-26T16:00:26","slug":"what-hotels-can-expect-in-2021","status":"publish","type":"post","link":"https:\/\/lgcassociates.com\/es\/what-hotels-can-expect-in-2021\/","title":{"rendered":"Hospitality in the News | What Hotels\u00a0Can\u00a0Expect in 2021\u00a0"},"content":{"rendered":"<p><span data-contrast=\"none\">Every week we comb through the news to find employment trends affecting the hospitality\u00a0<\/span><span data-contrast=\"none\">industry<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">so\u00a0 you<\/span><span data-contrast=\"none\">\u00a0don\u2019t have to. This week\u2019s topic: what hotels can expect in 2021.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><!--more--><\/p>\n<h5><strong>What Hotels Can Expect in 2021<\/strong><\/h5>\n<p><span data-contrast=\"none\">As we approach one year living with COVID-19, experts are looking ahead to the rest of the year to understand what hotels can expect in 2021. <\/span><span data-contrast=\"none\">For hotels,\u00a0<\/span><span data-contrast=\"none\">the impact on travel had a huge effect\u00a0<\/span><span data-contrast=\"none\">on their occupancy levels. Based off\u00a0<\/span><a href=\"https:\/\/www.tsa.gov\/coronavirus\/passenger-throughput?page=0\"><span data-contrast=\"none\">TSA checkpoint numbers<\/span><\/a><span data-contrast=\"none\">, we can understand the following:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">T<\/span><span data-contrast=\"none\">here was a\u00a0<\/span><span data-contrast=\"none\">72% decrease\u00a0in flyers<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">between 2019 and 2020\u00a0<\/span><span data-contrast=\"none\">(<\/span><span data-contrast=\"none\">from\u00a0<\/span><span data-contrast=\"none\">March\u00a0<\/span><span data-contrast=\"none\">1<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">to<\/span><span data-contrast=\"none\">\u00a0December 31<\/span><span data-contrast=\"none\">).<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">The holidays likely led to an uptick in traveling<\/span><span data-contrast=\"none\">, with a\u00a0<\/span><span data-contrast=\"none\">63<\/span><span data-contrast=\"none\">% decrease in TSA\u00a0<\/span><span data-contrast=\"none\">check-ins<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">for the last 3 months of the year (2019 vs 2020).\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">For the first 10 days of 2021, travelers are\u00a0down\u00a057% compared to the\u00a0<\/span><span data-contrast=\"none\">first<\/span><span data-contrast=\"none\">\u00a010 days of\u00a0<\/span><span data-contrast=\"none\">2020.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Looking at these numbers,\u00a0<\/span><span data-contrast=\"none\">we can see<\/span><span data-contrast=\"none\">\u00a0that consumer confidence in air travel has\u00a0<\/span><span data-contrast=\"none\">begun<\/span><span data-contrast=\"none\">\u00a0to slowly increase as people become more comfortable with traveling.\u00a0<\/span><span data-contrast=\"none\">When looking at hotel occupancy numbers, we can see a similar trend<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">(Via\u00a0<\/span><a href=\"https:\/\/str.com\/press-release\/str-us-hotel-results-week-ending-2-january\"><span data-contrast=\"none\">STR<\/span><\/a><span data-contrast=\"none\">)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-313056\" src=\"https:\/\/lgcassociates.com\/wp-content\/uploads\/2021\/01\/US-occupancy-chart_0-1-300x169.png\" alt=\"\" width=\"407\" height=\"229\" srcset=\"https:\/\/lgcassociates.com\/wp-content\/uploads\/2021\/01\/US-occupancy-chart_0-1-300x169.png 300w, https:\/\/lgcassociates.com\/wp-content\/uploads\/2021\/01\/US-occupancy-chart_0-1-480x270.png 480w, https:\/\/lgcassociates.com\/wp-content\/uploads\/2021\/01\/US-occupancy-chart_0-1-768x432.png 768w, https:\/\/lgcassociates.com\/wp-content\/uploads\/2021\/01\/US-occupancy-chart_0-1-980x551.png 980w, https:\/\/lgcassociates.com\/wp-content\/uploads\/2021\/01\/US-occupancy-chart_0-1-1024x576.png 1024w, https:\/\/lgcassociates.com\/wp-content\/uploads\/2021\/01\/US-occupancy-chart_0-1-1080x608.png 1080w, https:\/\/lgcassociates.com\/wp-content\/uploads\/2021\/01\/US-occupancy-chart_0-1.png 1280w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/p>\n<p><span data-contrast=\"auto\">The most recent update to the report\u00a0<\/span><span data-contrast=\"auto\">(above)\u00a0<\/span><span data-contrast=\"auto\">shows\u00a0<\/span><span data-contrast=\"auto\">a 40% occupancy across hotels in the U.S., a 17% decrease compared to the same time\u00a0<\/span><span data-contrast=\"auto\">period<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">last year.\u00a0<\/span><span data-contrast=\"auto\">Whereas travel increased during the holidays, hotel stays decreased, likely because most people opted to stay with their families for holiday gatherings.\u00a0<\/span><span data-contrast=\"auto\">As the occupancy rates tick back up, hoteliers are hoping they can\u00a0reach pre-pandemic\u00a0numbers<\/span><span data-contrast=\"auto\">, especially with travel increasing.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As we look ahead to the rest of 2021, it\u2019s important to set proper expectations <\/span><span data-contrast=\"auto\">so hotel operates know how to prepare for what\u2019s likely another challenging year.\u00a0<\/span><span data-contrast=\"auto\">Here are what hotels can expect in 2021: <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Improvement\u00a0<\/span><\/b><b><span data-contrast=\"auto\">in contactless technolog<\/span><\/b><b><span data-contrast=\"auto\">ies<\/span><\/b><br \/>\n<span data-contrast=\"auto\">No matter what, safety is the\u00a0<\/span><span data-contrast=\"auto\">first priority<\/span><span data-contrast=\"auto\">, which is why contactless technology will be key in\u00a0<\/span><span data-contrast=\"auto\">the return of hotels. Providing a check-in option (amongst other services)<\/span><span data-contrast=\"auto\">\u00a0that\u00a0<\/span><span data-contrast=\"auto\">may remove some of the\u00a0<\/span><span data-contrast=\"auto\">human interaction m<\/span><span data-contrast=\"auto\">ight<\/span><span data-contrast=\"auto\">\u00a0seem counterintuitive to the hospitality aspect of staying in a hotel, but it\u2019s a safety measure\u00a0<\/span><span data-contrast=\"auto\">that\u00a0could make guests feel more comfortable.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Flexibility a main focus<\/span><\/b><br \/>\n<span data-contrast=\"auto\">As we continue living during a pandemic,\u00a0<\/span><span data-contrast=\"auto\">offering guests flexibility\u00a0will likely be a driving factor in them choosing you over a competitor.\u00a0<\/span><span data-contrast=\"auto\">Last minute cancellations<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">should be a mainstay\u00a0in your offerings (at l<\/span><span data-contrast=\"auto\">east during the pandemic) that way guests won\u2019t feel\u00a0<\/span><span data-contrast=\"auto\">pressured to visit if they\u2019re experiencing symptoms or<\/span><span data-contrast=\"auto\">\u00a0have interacted with someone who has.\u00a0<\/span><span data-contrast=\"auto\">There are other ways to be flexible, such as offering deals for last minute boo<\/span><span data-contrast=\"auto\">kings<\/span><span data-contrast=\"auto\">, which<\/span><span data-contrast=\"auto\"> is a great way to draw in new or return guests for a weekend away. Flexibility will continue to be what hotels can expect in 2021 and the next several years.\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Emphasis on cleanliness<\/span><\/b><br \/>\n<span data-contrast=\"auto\">Relating to safety, guests will be\u00a0looking for\u00a0<\/span><span data-contrast=\"auto\">hotels to go above and beyond to keep their venues\u00a0<\/span><span data-contrast=\"auto\">clean and hygienic. As it stands, most\u00a0<\/span><span data-contrast=\"auto\">(<\/span><span data-contrast=\"auto\">if not all<\/span><span data-contrast=\"auto\">)<\/span><span data-contrast=\"auto\">\u00a0of the larger chains\u00a0<\/span><span data-contrast=\"auto\">have their\u00a0<\/span><span data-contrast=\"auto\">own<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/www.hvs.com\/article\/8888-hotel-cleanliness-policies-in-the-time-of-covid-19\"><span data-contrast=\"none\">health and safety programs<\/span><\/a><span data-contrast=\"auto\">, such as Marriott\u2019s \u201cCommitment to Clean\u201d\u00a0<\/span><span data-contrast=\"auto\">initiative or Hilton\u2019s\u00a0<\/span><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"auto\">CleanStay<\/span><span data-contrast=\"auto\"> Experience.\u201d What hotels can expect in 2021 is to continue improving on their health and safety programs.<\/span><\/p>\n<p><span data-contrast=\"auto\">Included in this is having the right housekeeping team<\/span><span data-contrast=\"auto\">\u00a0to help implement\u00a0cleanliness initiatives. Because of the pandemic, there\u2019s higher risk of staff shortages, so be sure you have<\/span><span data-contrast=\"auto\">\u00a0enough team members in place to accommodate call offs and surges in business. Consider partnering with a third-party staffing provider, like LGC, to ensure\u00a0you won\u2019t be left short-handed. (Learn more about LGC\u2019s offerings\u00a0<\/span><a href=\"https:\/\/lgcassociates.com\/es\/hospitality-staffing-agencies\/\"><span data-contrast=\"none\">here<\/span><\/a><span data-contrast=\"auto\">.)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Return of group business in late 2021<\/span><\/b><br \/>\n<span data-contrast=\"auto\">A big part of a hotel\u2019s revenue comes from\u00a0<\/span><span data-contrast=\"auto\">group business, like meetings, conventions, or booking for travelers.<\/span><span data-contrast=\"auto\">\u00a0With thousands of people working from home in 2020 (and into 2021), group business has been virtually non-existent for\u00a0<\/span><span data-contrast=\"auto\">most companies. Experts\u00a0<\/span><a href=\"https:\/\/www.hotelnewsnow.com\/Articles\/306365\/Hoteliers-expect-group-business-to-return-in-late-2021\"><span data-contrast=\"none\">suggest<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">that by the second half of the year,\u00a0<\/span><span data-contrast=\"auto\">group business will pick back up because\u00a0<\/span><span data-contrast=\"auto\">the coronavirus vaccine will be more readily available to the public<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nothing in the past year has been easy for the hospitality industry, and unfortunately, we\u2019re not out of the woods yet.\u00a0<\/span><span data-contrast=\"auto\">But by understanding what hotels can expect in 2021, you can be as prepared as possible for when guests are <\/span><span data-contrast=\"auto\">comfortable returning.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">***<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Because we have two decades in the industry, LGC knows what hotels can expect in 2021. We partner with hotels across the country to <\/span><\/i><i><span data-contrast=\"auto\">offer customized\u00a0<\/span><\/i><i><span data-contrast=\"auto\">staffing solutions<\/span><\/i><i><span data-contrast=\"auto\">. Contact us today to learn how we can help provide support during COVID-19.\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Every week we comb through the news to find employment  [&#8230;]<\/p>\n","protected":false},"author":67,"featured_media":312684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[106],"tags":[406,269],"class_list":["post-3908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-hospitality-in-the-news","tag-hotels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hospitality in the News | What Hotels\u00a0Can\u00a0Expect in 2021\u00a0 - LGC<\/title>\n<meta name=\"description\" content=\"Every week we comb through the news to find employment trends affecting the hospitality\u00a0industry\u00a0so\u00a0 you\u00a0don\u2019t have to. 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