{"id":3970,"date":"2021-03-30T15:21:45","date_gmt":"2021-03-30T19:21:45","guid":{"rendered":"https:\/\/lgcassocprod.wpengine.com\/?p=3970"},"modified":"2024-03-13T08:45:05","modified_gmt":"2024-03-13T12:45:05","slug":"one-year-into-covid-19","status":"publish","type":"post","link":"https:\/\/lgcassociates.com\/es\/one-year-into-covid-19\/","title":{"rendered":"Hospitality in the News | One Year Into COVID-19 &#8211; What&#8217;s Changed?"},"content":{"rendered":"<p><span data-contrast=\"none\">Every week we comb through the news to find employment trends affecting the hospitality\u00a0<\/span><span data-contrast=\"none\">industry<\/span><span data-contrast=\"none\">\u00a0so you don\u2019t have to. This week\u2019s topic: the state of the hospitality industry one year into COVID-19.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><!--more--><\/p>\n<h5><strong>One Year Into COVID-19<\/strong><\/h5>\n<p><span data-contrast=\"none\">When COVID-19 emerged in early 2020, we had no idea<\/span><span data-contrast=\"none\">\u00a0how severely<\/span><span data-contrast=\"none\">\u00a0it<\/span><span data-contrast=\"none\">\u00a0would<\/span><span data-contrast=\"none\">\u00a0impact the country<\/span><span data-contrast=\"none\">\u00a0and\u00a0<\/span><span data-contrast=\"none\">that\u00a0<\/span><span data-contrast=\"none\">life<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">as we knew it was going to change<\/span><span data-contrast=\"none\"> for the foreseeable future. Now, one year later<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">things are looking up while <\/span><span data-contrast=\"none\">cities\u00a0<\/span><span data-contrast=\"none\">are\u00a0<\/span><span data-contrast=\"none\">manag<\/span><span data-contrast=\"none\">ing\u00a0<\/span><span data-contrast=\"none\">widespread vaccine distribution<\/span><span data-contrast=\"none\">\u00a0with hopes that we can enjoy a more normal and safer 2021.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Besides healthcare, the hospitality and foodservice industries were impacted most\u00a0<\/span><span data-contrast=\"none\">by the pandemic.\u00a0<\/span><span data-contrast=\"none\">According to\u00a0<\/span><a href=\"https:\/\/fortune.com\/2021\/01\/26\/restaurants-bars-closed-2020-jobs-lost-how-many-have-closed-us-covid-pandemic-stimulus-unemployment\/\"><span data-contrast=\"none\">Fortune<\/span><\/a><span data-contrast=\"none\">, over 110,000 bars and restaurants\u00a0<\/span><span data-contrast=\"none\">permanently closed in 2020 because they could not survive through the restrictions placed by the pandemic<\/span><span data-contrast=\"none\">\u00a0and the lack of financial support from congress. Now that restrictions are continuing to loo<\/span><span data-contrast=\"none\">sen while venues welcome guests back, we can begin<\/span><span data-contrast=\"none\"> to understand the true impact of the coronavirus on the hospitality industry. One year later, how has COVID-19 impacted hospitality \u2013 what we\u2019ve learned, what\u2019s changed, and what\u2019s stayed the same. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"none\">What\u00a0<\/span><\/b><b><span data-contrast=\"none\">Have W<\/span><\/b><b><span data-contrast=\"none\">e Learned<\/span><\/b><b><span data-contrast=\"none\">?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h5>\n<h6><b><span data-contrast=\"none\">Restaurants are more essential than we\u00a0thought<\/span><\/b><\/h6>\n<p><span data-contrast=\"none\">If asked prior to COVID-19, most people would probably say that restaurants and bars are not essential bu<\/span><span data-contrast=\"none\">sinesses.\u00a0<\/span><span data-contrast=\"none\">But once restaurants began shutting down and the gravity of the situation was realized, it seemed like more people than ever were yearning to\u00a0<\/span><span data-contrast=\"none\">dine-out at their favorite spots<\/span><span data-contrast=\"none\">\u00a0despite the immediate health risks. Not only that, but those foodservice employees that were not furloughed or laid off had to continue working<\/span><span data-contrast=\"none\">, now prioritized\u00a0<\/span><span data-contrast=\"none\">as essential workers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h6><b><span data-contrast=\"none\">Guests are willing to be\u00a0<\/span><\/b><b><span data-contrast=\"none\">flexible<\/span><\/b><\/h6>\n<p><span data-contrast=\"none\">Despite\u00a0<\/span><a href=\"https:\/\/lgcassociates.com\/es\/restaurant-consumer-sentiment\/\"><span data-contrast=\"none\">consumer sentiment<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">varying throughout the pandemic, some guests have proven that they\u2019re willing to be flexible when it comes to following\u00a0<\/span><span data-contrast=\"none\">the\u00a0<\/span><span data-contrast=\"none\">restrictions\u00a0<\/span><span data-contrast=\"none\">that allowed them to dine-out. For example, guests in northern and midwestern cities were willing to sit outside in freezing temperatures in make<\/span><span data-contrast=\"none\">shift outdoor patios\u00a0<\/span><span data-contrast=\"none\">so they could eat their favorite restaurant meals.\u00a0<\/span><span data-contrast=\"none\">This illustrates just how valuable dining-out is to some people.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h6><b><span data-contrast=\"none\">Adaptability is key for survival<\/span><\/b><\/h6>\n<p><span data-contrast=\"none\">It quickly became apparent that delivery and to-go options were necessary for a restaurants chance at survival.\u00a0<\/span><span data-contrast=\"none\">Now that customers couldn\u2019t go to the food, they wanted to bring the food to them. By not offering these options, you made yourself inaccessible to the masses who used third-party delivery apps like\u00a0<\/span><span data-contrast=\"none\">G<\/span><span data-contrast=\"none\">rubHub<\/span><span data-contrast=\"none\">\u00a0or\u00a0<\/span><span data-contrast=\"none\">DoorDash<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Similarly, adapting to technology played a big role in survival.\u00a0<\/span><span data-contrast=\"none\">Concerns over the safety of handling\u00a0<\/span><span data-contrast=\"none\">cash<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">combined with the need to have completely con<\/span><span data-contrast=\"none\">tactless ordering and payment options meant that\u00a0<\/span><span data-contrast=\"none\">you had to have the right technology; and without it, customers would find somewhere they felt more comfortable dining.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h6><b><span data-contrast=\"none\">Most restaurants can streamline\u00a0<\/span><\/b><b><span data-contrast=\"none\">offerings<\/span><\/b><\/h6>\n<p><span data-contrast=\"none\">Restaurant operators\u00a0<\/span><span data-contrast=\"none\">had to find a creative way to\u00a0<\/span><span data-contrast=\"none\">continue offering the menu items their guests loved<\/span><span data-contrast=\"none\">\u00a0while cutting back on<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">costs and eliminating any (unaffordable) waste. This included cutting items from the menu,\u00a0<\/span><span data-contrast=\"none\">creating new o<\/span><span data-contrast=\"none\">ptions\u00a0<\/span><span data-contrast=\"none\">based off available food items, or selling products like bottle<\/span><span data-contrast=\"none\">s of liquor or at home meal kits. This shows that outside the pandemic, it might be a good idea to revisit what your restaurant is offering\u00a0<\/span><span data-contrast=\"none\">to remove any <\/span><span data-contrast=\"none\">unpopular\u00a0<\/span><span data-contrast=\"none\">or<\/span><span data-contrast=\"none\">\u00a0unnecessary\u00a0<\/span><span data-contrast=\"none\">items.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h6><b><span data-contrast=\"none\">QSR\u2019s aren\u2019t going\u00a0<\/span><\/b><b><span data-contrast=\"none\">anywhere<\/span><\/b><\/h6>\n<p><span data-contrast=\"none\">With an increased desire for vegetarian, vegan, and other healthy options, the future of quick service or fast-food restaurants\u00a0<\/span><span data-contrast=\"none\">seemed uncertain for a few years. But with the emergence of the pandemic, their popularity seems to be restored<\/span><span data-contrast=\"none\">\u00a0because they provide inexpensive menu items<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">and offer<\/span><span data-contrast=\"none\">ed<\/span><span data-contrast=\"none\">\u00a0limited contact to begin with. Now that the public has reignited their interest, it seems that\u00a0<\/span><span data-contrast=\"none\">popular fast-food restaurants are trying to \u2018get with the times\u2019 by starting to offer vegetarian and vegan options, like in the case of Taco Bells vegetarian menu or Burger King\u2019s Impossible Whopper.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Healthy options aside, the rise of\u00a0<\/span><span data-contrast=\"none\">the\u00a0<\/span><span data-contrast=\"none\">QSR is apparent in other\u00a0<\/span><span data-contrast=\"none\">ways<\/span><span data-contrast=\"none\">\u00a0such as Chipotle\u2019s big plans for this year:\u00a0<\/span><span data-contrast=\"none\">opening \u201c<\/span><a href=\"https:\/\/www.forbes.com\/sites\/teresafinney\/2019\/02\/24\/chipotle-mexican-grill-introduces-drive-thru-chipotlanes\/?sh=38b8c6ee19bd\"><span data-contrast=\"none\">Chipotlanes<\/span><\/a><span data-contrast=\"none\">\u201d across the country so customers don\u2019t have to leave their cars.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"none\">What\u2019s Changed?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h5>\n<h6><b><span data-contrast=\"none\">Delivery options<\/span><\/b><\/h6>\n<p><span data-contrast=\"none\">Food-delivery apps\u00a0<\/span><a href=\"https:\/\/www.marketwatch.com\/story\/the-pandemic-has-more-than-doubled-americans-use-of-food-delivery-apps-but-that-doesnt-mean-the-companies-are-making-money-11606340169\"><span data-contrast=\"none\">report<\/span><\/a><span data-contrast=\"none\">\u00a0that the pandemic has caused\u00a0<\/span><span data-contrast=\"none\">business to double as more<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">and more people\u00a0<\/span><span data-contrast=\"none\">turned to delivery to quench their dine-out thirst.\u00a0<\/span><span data-contrast=\"none\">Even as restrictions loosen,\u00a0<\/span><span data-contrast=\"none\">w<\/span><span data-contrast=\"none\">e can expect\u00a0<\/span><span data-contrast=\"none\">delivery options to be a main stay for any popular restaurant\u00a0<\/span><span data-contrast=\"none\">that aims to stay competitive and agile.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h6><b><span data-contrast=\"none\">Cleaning procedures<\/span><\/b><\/h6>\n<p><span data-contrast=\"none\">It\u2019s<\/span><span data-contrast=\"none\">\u00a0safe to say that all hospitality venues, whether it be a bar, restaurant, or hotel, will\u00a0<\/span><span data-contrast=\"none\">make\u00a0<\/span><span data-contrast=\"none\">cleanliness<\/span><span data-contrast=\"none\">\u00a0s<\/span><span data-contrast=\"none\">tandards\u00a0<\/span><span data-contrast=\"none\">a priority long after life has returned to normal<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">Some safety features like plastic partitions,\u00a0<\/span><span data-contrast=\"none\">sanitizing in between guests, and scannable menus will likely be main<\/span><span data-contrast=\"none\">\u00a0stays for some high traffic locations.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h6><b><span data-contrast=\"auto\">Ghost kitchens<\/span><\/b><\/h6>\n<p><span data-contrast=\"auto\">Even before COVID-19, ghost kitchens were growing in popularity. But now, one year into COVID, the hospitality is embracing them even more. <\/span><a href=\"https:\/\/lgcassociates.com\/es\/ghost-kitchens-part-2\/\"><span data-contrast=\"none\">Ghost kitchens<\/span><\/a><span data-contrast=\"auto\">\u00a0are<\/span><span data-contrast=\"auto\"> professional food preparation and cooking facilities created to produce delivery-only meals \u2013 so you can imagine how important they became during the pandemic. Also called dark or virtual kitchens, ghost kitchens <\/span><span data-contrast=\"auto\">allow operators to grow their brand and continue serving customers without having a physical space to dine at.\u00a0<\/span><span data-contrast=\"auto\">Ghost kitchens are a great way to lower costs while producing quality food and aren\u2019t affected by dine-in restrictions, which is why we\u2019ll continue to see them popping up frequently.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h6><b><span data-contrast=\"auto\">Outdoor seating<\/span><\/b><\/h6>\n<p><span data-contrast=\"auto\">When it became apparent that outdoor dining was a safer option during the start of COVID-19, major cities allocated funds for restaurants to create outdoor seating areas<\/span><span data-contrast=\"auto\">. Bars and restaurants got creative when building the patios, some of them resembling miniature restaurants. Fear of a fourth wave\u00a0<\/span><span data-contrast=\"auto\">or a surge of new cases\u00a0<\/span><span data-contrast=\"auto\">will likely drive\u00a0<\/span><span data-contrast=\"auto\">restaurants to prioritize offering indoor\u00a0<\/span><b><span data-contrast=\"auto\">and\u00a0<\/span><\/b><span data-contrast=\"auto\">outdoor seating.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h6><b><span data-contrast=\"auto\">Contactless options<\/span><\/b><\/h6>\n<p><span data-contrast=\"auto\">The past few years have seen an increase in restaurants going cashless or contactless. Chip readers and options like Apple Pay are becoming the norm. It doesn\u2019t seem like anyone is jumping a<\/span><span data-contrast=\"auto\">t the chance to handle paper money, so the continuation of contactless ordering, pickup, and payment is high.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">What\u2019s Stayed the Same?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">One year into COVID-19, the hospitality industry has proven its&#8217; resiliency. As it stands, it doesn\u2019t seem like there\u2019s <\/span><span data-contrast=\"auto\">much that hasn\u2019t changed in the restaurant industry due\u00a0<\/span><span data-contrast=\"auto\">to the pandemic. The very nature of the industry\u00a0<\/span><span data-contrast=\"auto\">seems to directly oppose the restrictions forced in place by the virus. Perhaps the one thing that\u2019s stayed the same is the passion and dedica<\/span><span data-contrast=\"auto\">tion from restaurant employees, who risked (and continue to risk) their safety in order to provide a<\/span><span data-contrast=\"auto\">\u00a0great<\/span><span data-contrast=\"auto\">\u00a0experience for guests who want\u00a0<\/span><span data-contrast=\"auto\">some normalcy and to\u00a0<\/span><span data-contrast=\"auto\">have a little fun.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The COVID-19 pandemic hit the stop button on life as we knew it just over a year ago.\u00a0<\/span><span data-contrast=\"auto\">The hospitality industry was hit hard, and it\u2019s likely that there will be changes that will last for<\/span><span data-contrast=\"auto\">\u00a0a long time<\/span><span data-contrast=\"auto\">. But thanks to the thou<\/span><span data-contrast=\"auto\">sands of\u00a0<\/span><span data-contrast=\"auto\">hardworking emp<\/span><span data-contrast=\"auto\">loyees across the country, we know we\u2019ll get back to where we were soon.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Every week we comb through the news to find employment  [&#8230;]<\/p>\n","protected":false},"author":67,"featured_media":313012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[106],"tags":[471,230,406,232],"class_list":["post-3970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-covid-19","tag-hospitality","tag-hospitality-in-the-news","tag-restaurants"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hospitality in the News | One Year Into COVID-19 - What&#039;s Changed?<\/title>\n<meta name=\"description\" content=\"One year after COVID, we&#039;re looking at the hospitality industry. 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