{"id":4153,"date":"2021-10-27T11:54:10","date_gmt":"2021-10-27T15:54:10","guid":{"rendered":"https:\/\/lgcassocprod.wpengine.com\/?p=4153"},"modified":"2024-03-13T08:09:23","modified_gmt":"2024-03-13T12:09:23","slug":"covid-related-consumer-sentiment-2021","status":"publish","type":"post","link":"https:\/\/lgcassociates.com\/es\/covid-related-consumer-sentiment-2021\/","title":{"rendered":"Update on COVID-Related Consumer Sentiment in 2021\u00a0| Hospitality in the News"},"content":{"rendered":"<p><span data-contrast=\"none\">Every week we comb through the news to find employment trends affecting the hospitality\u00a0industry\u00a0so you don\u2019t have to. This week\u2019s topic:\u00a0providing an update on COVID-related consumer sentiment.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><!--more--><\/p>\n<p><span data-contrast=\"none\">Back in November 2020, we\u00a0discussed\u00a0the differences between\u00a0<\/span><span data-contrast=\"auto\">consumer sentiment and consumer confidence<\/span><span data-contrast=\"none\"> and how that impacts restaurant recovery. In this article, we\u2019ll be providing an update on COVID-related consumer sentiment one year later as we finish out 2021. As a reminder, we\u2019ll share some of the key takeaways of that article. But first it\u2019s important to understand what consumer sentiment is and how it differs from consumer confidence. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h5><i><span data-contrast=\"none\">What\u2019s\u00a0the difference between consumer sentiment and consumer confidence?\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h5>\n<p><i><span data-contrast=\"none\">C<\/span><\/i><span data-contrast=\"none\">onsumer sentiment measures how someone feels about doing something,\u00a0whereas\u00a0consumer confidence measures\u00a0whether\u00a0they\u2019ll\u00a0do something. For example, a consumer sentiment report may ask \u201cHow do you feel about going out to eat at a restaurant in the next month?\u201d While a consumer confidence report would ask \u201cHow likely are you to go out to eat at a restaurant in the next month?\u201d Although the differences are minor, the intentions of these metrics are to compare willingness and ability (respectively).\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Key takeaways from November 2020\u00a0<\/span><a href=\"https:\/\/lgcassociates.com\/es\/restaurant-consumer-sentiment\/\"><span data-contrast=\"none\">Consumer Sentiment (vs. Consumer Confidence)<\/span><\/a><span data-contrast=\"none\">\u00a0article:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">While guests may want to go out to eat, they aren\u2019t fully comfortable doing so yet which will prevent them from taking action.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Despite the growing coronavirus cases, sentiment is increasing as of the last three months.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">When the curve begins to flatten, guests will quickly return to dine-in service because their comfort levels will increase.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Despite the continued presence of the pandemic, the past 12 months have shown a shift in COVID-related consumer sentiment. In order to have a good understanding of your customers, staying up to date on how consumers are feeling is crucial. A recent report by <\/span><a href=\"https:\/\/go.intouchinsight.com\/changes-in-consumer-habits-restaurant-fall2021\"><span data-contrast=\"none\">Intouch Insight<\/span><\/a><span data-contrast=\"none\">\u00a0found the following about how consumers are adjusting to \u201cthe new normal.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"none\">Update on COVID-related consumer sentiment\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h5>\n<p><b><span data-contrast=\"none\">Pandemic-related drivers have dropped in importance when consumers are tasked with deciding where to dine.<\/span><\/b><span data-contrast=\"none\">\u00a0In our initial report, consumers were choosing dining establishments based on factors like contactless service\u00a0or\u00a0outdoor seating\u00a0\u2013 I.e., health and safety protocols. But now,\u00a0we\u2019ve been living with the pandemic for\u00a0just a\u00a0few months shy of two years. As consumers became more comfortable, their\u00a0drivers for\u00a0choosing a restaurant started shifting back to\u00a0factors like food quality,\u00a0price, and cleanliness\u00a0(which were common factors pre-pandemic).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h6><i><span data-contrast=\"none\">What does this mean for your business?<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n<ul>\n<li><span data-contrast=\"none\">Available funds should be allocated towards focusing on food quality and lowering prices amidst the <\/span><a href=\"https:\/\/lgcassociates.com\/es\/rising-food-costs\/\"><span data-contrast=\"none\">rising food costs<\/span><\/a><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Easy to use hospitality technology is a must for customers.\u00a0<\/span><\/b><span data-contrast=\"none\">Regardless of an overall\u00a0<\/span><a href=\"https:\/\/www.restaurantdive.com\/spons\/consumer-habits-aligning-restaurants-with-the-new-normal\/607826\/\"><span data-contrast=\"none\">increase<\/span><\/a><span data-contrast=\"none\"> in dine-in customers, pickup and delivery options are still popular. (And we don\u2019t expect this to change any time soon.) According to the report, about half of respondents continue to show increased online spending, with 60% using alternative methods to receive their order, like pickup or delivery. Not only that, but consumers prefer to place orders directly through the restaurant as opposed to a third-party service like Grubhub. Ease and efficiency isn&#8217;t just a COVID-related consumer sentiment \u2013 we expect to see that in demand long after it&#8217;s quieted.<\/span><\/p>\n<h6><i><span data-contrast=\"none\">What does this mean for your business?<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Implementing relevant technology into your operations is an effective way to\u00a0draw customers in and\u00a0keep them engaged\u00a0especially regarding pickup and delivery.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Word-of-mouth plays a huge part in consumers decisions.\u00a0<\/span><\/b><span data-contrast=\"none\">More\u00a0than half (51%) of respondents\u00a0rely on reviews when deciding where to dine. Positive reviews can make or break a customers\u2019 decision on what brand they choose. Interestingly, while most\u00a0respondents said they were willing to leave feedback, only half of businesses are actually asking for it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h6><i><span data-contrast=\"none\">What does this mean for your business?<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Restaurant operators should be taking advantage of\u00a0guests&#8217;\u00a0willingness to share feedback.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Understanding consumer sentiment is crucial when running a restaurant. It impacts just about every facet of the business including marketing, technology implementation, and operations \u2013 just to name a few. It\u2019s important to stay up to date on COVID-related consumer sentiment especially as we enter the new year. Be sure to subscribe to the LGC blog to receive updates on our newest articles.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Every week we comb through the news to find employment  [&#8230;]<\/p>\n","protected":false},"author":67,"featured_media":312728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[106],"tags":[549,471,406,550],"class_list":["post-4153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-consumer-sentiment","tag-covid-19","tag-hospitality-in-the-news","tag-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Update on COVID-Related Consumer Sentiment in 2021\u00a0| Hospitality in the News<\/title>\n<meta name=\"description\" content=\"All the industry news you need to know. 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