{"id":4497,"date":"2022-10-27T12:12:58","date_gmt":"2022-10-27T16:12:58","guid":{"rendered":"https:\/\/lgcassocprod.wpengine.com\/?p=4497"},"modified":"2023-06-09T20:06:48","modified_gmt":"2023-06-09T20:06:48","slug":"tiktok-restaurant-marketing","status":"publish","type":"post","link":"https:\/\/lgcassociates.com\/es\/tiktok-restaurant-marketing\/","title":{"rendered":"TikTok Restaurant Marketing \u2013 Does it Work?"},"content":{"rendered":"

Every week we comb through the news to find employment trends affecting the hospitality industry so you don\u2019t have to. This week\u2019s Hospitality in the News<\/a> topic: TikTok restaurant marketing.<\/span><\/p>\n

By now, regardless of your age or occupation, you’re familiar with the social media giant TikTok. The app currently has <\/span>more<\/span><\/a> than one billion active users each month. With the sheer number of people using it, it\u2019s likely that businesses can tap into their key demographic by joining the platform. <\/span>\u00a0<\/span><\/p>\n

In the restaurant industry, millennials (those born between 1980-2000) dine out\/spend the most, effectively making them the key age demographic. And on TikTok, this group makes up <\/span>almost<\/span><\/a> 46% of monthly users. With this data in mind, we know that TikTok can reach a crucial pool of potential customers. <\/span>\u00a0<\/span><\/p>\n

Besides being able to tap into the key age demographic, there\u2019s data which suggests that consumers visit restaurants after learning about them on TikTok. Some people are looking at TikTok as the new restaurant review platform. In fact, there are influencers whose focus is to post (sometimes brutally) honest reviews of popular restaurants they visit. <\/span>\u00a0<\/span><\/p>\n

It\u2019s not just influencers getting in on the trend \u2013 both major chains and independent restaurants utilize the app to promote their business. Using eye catching photos and videos, restauranteurs are promoting new menu items, fun atmospheres, and unique experiences to entice new or return guests. Check out these results from an <\/span>MGH<\/span><\/a> survey:<\/span>\u00a0<\/span><\/p>\n