Group Sales Manager

Permanent
  • Tacoma, Washington
  • Post Date : May 20, 2025

Job Detail

  • Job ID 322697
  • Division  LGC Hospitality Perm
  • Pay Rate  $80,000-$85,000

Job Description

Through proactive and reactive sales efforts, the Group Sales Manager is responsible for meeting and exceeding sales goals primarily in the Group market across all market segments. This position will focus on a sales plan and strategy, client development, managing key relationships, identifying new target markets and sales product with the goal of meeting and exceeding revenue goals. Additionally, the Group Sales Manager will be responsible for identifying key market trends, and the best industry practices in the wedding and social market.

  • Work with the Director of Sales to determine the annual sales call and revenue goals, develop and implement a strategic sales plan to support goals.
  • Establish individual sales plans and goals for assigned market segments
  • Solicit and secure new business in assigned market segments to drive group revenue to the hotel.
  • Make outside sales, prospecting and telephone sales calls to venues and organizations and be established in all potential Group market segments.
  • Develop the existing customer base as well as acquire new accounts to expand our account base for all three hotels.
  • Assists with the development, implementation, and management of group promotions in conjunction with overall sales and marketing plan.
  • Develop expertise in assigned Group markets. (i.e. expertise in the Corporate, Citywide convention blocks, Wedding/SMERF as well as other group markets and be established as a leader in the community)
  • Work with property Sales Team and area Sales Team to develop and maintain knowledge of market trends, competition, and customers. Collaborate with teams for customer acquisition and retention.
  • Participate in sales presentations, property tours, customer meetings, and business review meetings with teams.
  • Participate in trade shows, conventions, and promotional events within the hotel, the industry and customer organizations.
  • Understand the competitive landscape and how to maintain leadership position given market and economic changes. Adjust sales plan and strategies accordingly.
  • Conduct regular client visits and participate in industry events with other sales managers and DOS. Develop and maintain best practices, policies, and service initiatives to achieve optimal sales service and client retention. Supervise and develop proposals and contracts to meet client needs, as well as financial goals. Conduct site inspections for clients as necessary to secure business.
  • Attend pre-con and post-con meetings as needed.

EDUCATION and/or EXPERIENCE: High school diploma or general education degree (GED); or one to two years related experience/training; or equivalent combination of education and experience. Four-year degree and previous hotel experience preferred.

  • Previous experience in a 4 to 5-star hotel along with the quality and services expectations associated with the luxury market.
  • Requires a minimum of 2 years’ hotel sales experience within the corporate market segment as well as strength in the local and corporate market.
  • Requires knowledge of advanced sales techniques & yield management.
  • Requires highly developed customer service skills.
  • Delphi or other Sales & Catering Software program experience preferred.
  • Multilingual skills are preferred but not required.
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