Sports fans everywhere are gearing up to cheer on their favorite teams during March Madness! The NCAA tournament brings a flood of fans into host cities, creating a surge in demand for hospitality services like hotels, restaurants, and event venues. Some arenas can pack in up to 63,000 spectators per game—so you can imagine the extra hands needed to keep things running smoothly!
Take the 2021 tournament in Indianapolis, for example. With teams and fans pouring in, the hospitality industry had to scramble to rehire staff just to keep up. That’s where temporary staffing solutions come in clutch. From housekeeping to event staff, businesses rely on flexible staffing to ensure they’re fully prepared for the madness—literally!
Economic Impact of March Madness
In 2021, Indianapolis was chosen to host almost all of the March Madness events, due to Covid-19 restrictions and the need to keep travel minimal. At the time, about 20% of restaurants and 66% of hotels in Indianapolis were either permanently closing or filing for bankruptcy because of the pandemic’s economic impact. Hosting these events ended up being a huge win for Indy—not only did they have to find enough housing for all 68 competing teams, but also for the fans and tourists who came just for the games. Indiana Business Journal reported a staggering 1.15 billion-dollar revenue from the 2021 March Madness events, which was a huge boost for the city’s economy. UN Tourism recently stated that sports tourism now accounts for around 10% of the world’s total tourism expenditure. Have you ever traveled to see your favorite sports team or player?
Long-term Implications of Sports Tourism
Sports tourism is expected to jump by 17.5% before 2030, which means these events are only going to get bigger and more profitable. In the long run, that means big cities—and the areas around them—will need to be ready for these crowds every year. Partnering with an on-demand staffing agency can relieve business owners from the stress of finding large quantities of temporary staff year after year, and it can also be a cost-effective solution.Â
In addition to hiring temporary staff, making sure your team has the right technology is key to keeping things running smoothly. That means choosing the right point-of-sale system, using online tools to track productivity, and ensuring fast, reliable internet for both your staff and customers. Being able to process transactions quickly helps reduce wait times and ensures more customers are served efficiently. Nobody likes waiting around, especially when they’re missing the game!
LGC’s Mission to Fulfill Your Staffing Needs
At LGC, we pride ourselves on our ability to seamlessly staff large-scale events with top-of-the-line professionals. Whether your team needs skilled bartenders, housekeepers, servers, or prep cooks, we’re your go-to solution to your team’s staffing needs. By carefully screening candidates and matching them to your specified requirements, we can quickly ensure your team is equipped to excel for the March Madness season. Let us help you elevate your team with ease and efficiency!